Building your online author presence
A bunch of useful links to build your presence as an author online...
Hey everyone, I know we've probably been through a lot of this before, but if you haven't or if you haven't looked at it for a while, here are some useful links.
Use Book Linker
Create a universal link for your book’s Amazon URL so that anyone in any country worldwide will be directed to the right Amazon marketplace for your book.
Join Amazon Author Central
Once your book is listed on Amazon, make sure you join Author Central and set up a profile with a pic, bio and a list of your books.
https://author.amazon.co.uk/claim/join
Use Hashtags
Using hashtags helps your social media posts gain attention. Usually add three to five to be effective. Here are some good writery examples:
#AmWriting #AmReading #WritingCommunity #AuthorLife #NewRelease #IndieAuthor #WriterWednesday #FridayReads #ThrillerBooks #SciFi #Romance #KindleUnlimited
Kishini
Hootsuite Inc.
Make a Facebook page for your book or author name
If you don’t have a personal Facebook account, set one up and then create a Facebook Page for your book or yourself as an author. This keeps your writing separate from your personal life. Invite people to like your page and use it to post links and info about your book. There are also loads of Facebook groups for writers and readers.
https://www.facebook.com/groups/RobinsonHouseWriters
https://www.facebook.com/cghatton/
Join Instagram
Instagram is very visual so if you enjoy posting images, this is a good way to promote your book and yourself as an author. Check out: #writersofinstagram #bookstagram
https://www.instagram.com/cghatton/
Join Bluesky
Bluesky is a friendly social media platform for short posts.
Post videos on TikTok
BookTok is massive and can be fun if you enjoy creating video content to connect with your community of readers.
Join Goodreads as an author
Goodreads is a site aimed at readers so it’s a good idea to join it and create an author profile so you can interact with a massive potential audience. Goodreads allows you to add links to your books and lets readers give you ratings and reviews. Goodreads is a good place to offer giveaways but be prepared for honest reviews or little response.
Harry Potter and the Goblet of Fire
Join Bookbub
Bookbub is a huge reader community. Claim your author profile so that people can find you. Bookbub offers low cost pay-per-click ads. There are also higher cost specialist promotions.
http://www.bookbub.com/partners
Develop an Author Blog
Running a blog is quite a commitment but they’re fairly easy to set up and are a good way to be able to quickly post updates and news. Try to post a blog item regularly and consider your content and what may be interesting to potential readers of your book. Use your keywords to improve SEO and be prepared to market your blog to raise awareness.
Build an author website
Having your own author website is a great way to gather your online presence into one place. Include links to social media, sign up for your mailing list, feature reviews and news, and link people to the sites where they can buy your book – or sell signed copies direct.
The Stokesley branch of the Robinson House Writers meets once a month, on the first Thursday, 12pm to 1pm, in a meeting room above the Globe Community Library in Stokesley. Please email me if you'd like more details or if you'd like more information about anything covered in this topic.
